Program Length: 5 Minutes
In 1991, Max Lucado was presented the idea of developing a radio broadcast that focused solely on Jesus Christ. As a result, the vision for UpWords Ministries was born. Since that time, “UpWords, with Max Lucado” has changed from a 15 minute, daily feature to an inspirational one minute message. Today, UpWords is heard in over fourteen hundred radio markets around the world.
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